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Client Resources

The Designers Resource

Hi there! We created this page to help guide you in you design process. Technical specifications, file formats and design templates can all be found below. Should you be in need of any assistance or stock imagery, just give us a call or send an email to admin@sircomarketing.com. We'll happily point you in the right direction and supply whatever you need.

Advertisment Sizes

Below is a list of ad sizes

Two Page Spread
8.5" x 11" .25" bleed necessary
Final size with bleed should be 9" x 11.5
Full Page
5.5" x 8.5" .25" bleed necessary
Final size with bleed should be 6" x 9"
Half Page.
4.75" x 3.7" No bleed necessary
Quarter Page
4.75" x 1.8" No bleed necessary
Branding Package
1.5" x 1" No Bleed Necessary
Front Cover Banner
5.5" x 1.5" .25" bleed necessary ON SIDES ONLY
Final size with bleed should be 6" x 1.5
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Bleed & Margin Details

Our production department requires a quarter inch bleed. Printers use bleed when a full page - edge-to-the-edge. "Bleeding" the background past the edges of the designs artboard allows for the production of a full edge-to-edge finish as the pages are trimmed down to the final size. A quarter inch interior margin is recommended to ensure text, logos and important images away from the trim line. Our final product is 5.5x8.5 after it is trimmed. If formatted correctly your file size should be 6x9 - including the bleed. Half and quarter sizes do not require bleed, although the interior margin is still advised.

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Advertisement Templates

  • Two Page Spread
    Click to Download
    AI JPG
  • Full Page
    Click to Download
    AI JPG
  • Half Page
    Click to Download
    AI JPG
  • Quarter Page
    Click to Download
    AI JPG

Technical Details

Image Resolution

Images are made up of dots or pixels displayed at a DPI (dots per inch). Print resolution is 300 dpi and images sizes can be figured out by the ratio of 300:1 (i.e an image of 1650x2550 @ 300dpi = 5.5"x8.5"). Low resolutions images will print pixelated and blurry.

Color Mode

Files intended for printing should be set at CMYK color mode. This is the format of the four color process used by printers vs. RGB, the color setting for digital images intended for viewing on a monitor or website. Images formatted incorrectly may result in unplanned changes in color.

Four Color Black

To ensure black areas in your design are pure black, it is recommended to use all four colors to achieve a "pure" black in the final print. The formula to use is C:60% M:60% Y:60% K:100%. Using only black ink (0,0,0,100) will result in a washed-out looking dark gray when the file is printed.

File Formats

Accepted file formats are as follows:

JPG (high res), TIF, PDF, PSD, EPS, AI

Please make sure image files are high res and all text is outlined.